Friday 21 October 2016

Sky to launch its own mobile phone

Sky Mobile

Customers will soon be able to pre-register for new Sky Mobile phone contracts after company signs deal with O2.

Sky has confirmed it will soon be launching new mobile phone contracts for its customers.

The company, best known for its television and broadband services, has signed a deal to use O2's network in the UK to provide mobile services under the Sky Mobile brand.

Customers will be able to pre-register for Sky Mobile from October 31st, before the service launches at the end of the month, although there's no news on pricing yet.

The news means that Sky will graduate to becoming a "quad-play" provider in the UK, offering mobile, broadband, landline and pay-TV services, alongside its rivals BT, Virgin Media and TalkTalk.

The company originally signed a deal with O2's parent company Telefonica back in January 2015 as it looked to grab a slice of the lucrative mobile market.

Stephen van Rooyen, Sky's UK and Ireland chief executive, said that the company had been eyeing up the "prize" of the mobile market for some time.

Speaking at an investor event in London, van Rooyen added, "There are literally millions of customers for us to go after. We know that our customers are not only interested in Sky Mobile, but once they have been shown the proposition, they would consider switching to Sky."

Sky has 22 million customers across five countries in Europe, the company revealed, and will looking to have as many of these as possible tied into its new mobile service.

"From a huge amount of research, we know that two-thirds of our customers, after being shown our proposition, would consider switching to Sky," van Rooyen said.

"Combined with our track record of selling more to our customers, mobile is an opportunity of real scale."

Sky has been rolling out a number of new products and services recently as it looks to grow its customer base.

Earlier this year, the company announced it would be slashing the price of its next-generation Sky Q hardware.

The latest deal – which first launched to customers earlier this month – means customers can experience Sky Q for just £20 per month.

Until now, the cheapest package for Sky Q started from £44 a month. That's a saving of 54.5 per cent.

This new £20 basic package includes a Sky Q 1TB box and access to over 270 channels including Sky Atlantic.



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