Saturday 5 November 2016

A quarter of the world's population is now on Facebook


The number of people using Facebook continues to rise, with monthly active users of the site climbing 16% since last year to reach 1.79 billion.

That means one in four people the world over access Facebook AT LEAST once a month.

Perhaps even more staggeringly, 1.18 billion visit the social network every day - that's roughly a sixth of the world's population.

Use of the site's mobile apps is also up, with over a billion people now using Facebook on mobile every day, while 1.66 billion people check Facebook on a mobile device each month.

The numbers were announced alongside the company's latest financial results, which revealed that Facebook generated revenues of more than $7 billion (£5.7 billion) in the third quarter of 2016.

That figure was up 56% on the same period last year and higher than the $6.92 billion (£5.6 billion) predicted by analysts.

The Mark Zuckerberg-founded site also saw net income rise from $896 million (£728 million) in 2015 to $2.4 billion (£1.9 billion) in the last quarter.

"We had another good quarter," Mr Zuckerberg said. "We're making progress putting video first across our apps and executing our 10-year technology roadmap."

Facebook introduced Facebook Live, the live broadcasting video service that lets any user stream directly onto the site, earlier this year.

The social network's latest results are in stark contrast to those of rival Twitter, which revealed in its own financial report last week a loss of £83 million, as well as plans to cut 9% of its global workforce .

However, despite the strong results, Facebook's shares tumbled 7% in after-hours trading, as the company warned that revenue growth would slow this quarter.

In a call with analysts, Facebook Chief Financial Officer David Wehner said ad growth would likely slow "meaningfully" due to limits on "ad load" - the number of ads that Facebook can put in front of customers without alienating them.

He also said 2017 would be a year of aggressive investment with a substantial increase in expenses.



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